ANGELA

@paintedbyangela

Owner, Senior Hairstylist/Colorist

After 15 years as a high-fashion stylist & colorist, Angela Soto opened Baja Studio to serve easy-living, natural beauty in Soho, NYC. Known for embracing natural textures, creating sun-kissed highlights, and understanding each client’s personality and features to create an elevated, customized look, Angela has been channeling her expertise into Baja Studio since the Spring of 2019.

Growing up in Southern California, Angela was inspired by the 90’s, the era of supermodels, and found an eternal muse in Kate Moss. After moving to NY, she trained at famed Bumble & Bumble Salon before working at top salons Ion & Whittemore House. In pursuit of working backstage and in editorial, she joined the team of icon & mentor Guido Palau, whom she traveled the world with, working at the forefront of high fashion.

“Working alongside Guido and his team of insanely talented stylists made me the person and hairdresser I am today. He taught me to really look at an individual. Paying attention to the nuances of their face, and head shape, while referencing everything from fashion to art history. The bar was high, the energy was intense and the beauty that was created day in and day out on set and backstage was life-altering. Spending time in Europe & Asia at some of the world’s biggest fashion houses like Prada, Dolce & Gabbana, Dior–– you’re with the designers themselves and you just know you’ve hit this level of artistry that is beyond. You’re a part of creating the trends that the world will move with and that is such a special gift.”

TIFFANI

@tiffanipatchett

Senior Stylist

Tiffani started her career as a hairdresser at the age of 18 in Portland, Oregon. After working at some of Portland’s top salons she moved to New York City in 2010. Starting at Bumble & Bumble where she intensely trained in haircutting and styling, Tiffani was sought after for her effortless yet refined style. After five amazing years she joined the creative team at Suite Caroline where she continued her expertise and split her time traveling internationally working backstage fashion shows for Guido Palau, James Pecis, Duffy & Jimmy Paul. A decade spent working for the most renowned artists in the fashion industry, Tiffani is largely inspired by the street style of travels abroad, fashion photography, nyc subway sightings & the 60’s/70’s era. Also a love of bob’s and long lucious hair, muses range from a young Michelle Pheiffer to Jane Birkin and Cher. The esthetic is easy low maintenance hairstyles that work with or enhance natural texture that don’t require a lot of product or styling.

MALCOLM

@malcolmcuthberthair

Senior Stylist/Colorist

Growing up in New York City, Malcolm was heavily influenced by a multitude of cultures, art and style. He started doing hair at 14 years old on anyone who would allow him. Afro texture hair was his specialty and cultivating locs soon became what he was known for around town. At the age of 16 Malcolm started assisting other hairdressers during fashion week and assisting on editorial photoshoots. In 2009, he traveled to Paris fashion week assisting the industry’s biggest artists Guido Palau, Sam McKnight, Luigi Murenu, and Eugene Souleiman. This training along with previous textural experience has transformed him into a well rounded hairdresser. He approaches his clients from a scientific perspective mixed with an artistic eye. After almost 20 years in the game he has knowledge in many aspects of hairdressing, largely inspired by femininity in all of its forms.

"Imperfection is beauty, madness is genius and it's better to be absolutely ridiculous than absolutely boring." -- Marilyn Monroe

JAY

@j_styleshair

Cutting Apprentice

Baja welcomes Jay Morales, junior stylist trained by owner Angela Soto in the Baja signature cutting and styling esthetic. Hailing from the beautiful region of Guatemala, home to volcanoes, rain forests and ancient Mayan sites, Jay brings a kind approach and touch with effortless yet refined haircuts and beautiful blowouts. In addition, Jay has also become a Brazilian Blowout specialist and has a nack for understanding texture and tailoring the treatment to the client's needs. Now taking clients, Jay remains working closely with the team, advancing his education with weekly classes, taking haircut models every Wednesday. Please inquire if you would like to be a model.

EVAN

@evanthecolorist

Colorist

Originally from South Florida, Evan has always had an eye for creating. He began his journey studying fine art at the Academy of Art in San Francisco where he specialized in charcoal and oil painting. Relocating to NYC in 2014, Evan became curious about how hair color was applied and if his techniques in drawing and painting could be applied which led him to beauty school. Out the gate he went to work for the L’oreal National Academy where he trained and was introduced to the world of balayage and eventually became an educator. In pursuit of more, Evan discovered Victoria Hunter of Whittemore House where he began his apprenticeship in their specialized technique of hair painting and attributes this education as his aesthetic genesis. He later joined the team as colorist and educator at Ion Salon. Since then, Evan’s work has been featured in publications such as Elle, Allure, Vogue Brazil & Marie Claire. Bringing his artistic eye, knowledge of color theory Evan creates both subtle, natural looks as well as full transformations. His signature style, whether bold or understated, compliments texture with natural gradient contrast, rich tones and effortless quality that Baja is most known for, making him the ideal addition to the studio.